Led the prelaunch campaign from idea to launch. Within one month, it contributed to 15,000 app downloads, 1,500+ driver registrations and 5,000+ user orders.
ABOUT / ANAHIT HARUTYUNYANYEREVAN, ARMENIA ↗
THE NEXT CONVERSATION STARTS HERELET'S
LET'S
MAKE SOMETHING
MOVE.
Good work begins with a conversation. Whether you have a brand to build, a story to tell or a challenge to solve, this is where it starts.
STRATEGY · BRAND · COMMUNICATIONSSCROLL TO DISCOVER ↓
01 / THE AGENCY YEARSRED MARKETING SPACE · 2021–2025
From Intern to
Marketing Team Lead
Around 4 years at RED, growing from intern to Marketing Team Lead, managing a team of 15 across approximately 20 ongoing client accounts.
Some cases in numbersLed a citywide brand campaign from concept to execution across approximately 30 high-visibility placements, helping move the brand toward a contemporary, youth-focused identity.
Led the Dilijan opening event and influencer campaign, sending invitations to 50 influencers. The launch added approximately 2,500 followers in one day.
01 / CAMPAIGN FILMVIDEO
COMING SOON
COMING SOON
02 / LAUNCH FILMVIDEO
COMING SOON
COMING SOON
02 / INDEPENDENT PRACTICEFOUNDED 2024 ↗
From Leading Within an Agency to
Building My Own Business
Founded my agency in 2024. I own full P&L responsibility: pricing, client acquisition, hiring, budgeting and delivery — not just creative output.
Key outcomesClients from founding to today, across a growing independent practice.
People hired directly and brought together in a multidisciplinary team.
Client retention, with 85% of clients referred by existing clients.
THE TEAM / 07
AnahitCEO
GayaGraphic Designer
VeraProject Manager
SatyProject Manager
HasmikDigital Marketing Specialist
ArmineContent Creator
MarettaContent Creator
03 / SELECTED CLIENT PORTFOLIOOPEN A CASE ↗
Selected Client
Portfolio
→ BarbaracHospitality / F&B
- Challenge
- Launch a Saint-Tropez artisanal ice cream brand in the Yerevan market.
- My role
- Market-entry strategy, teaser campaign, influencer collaborations, opening-event communications and launch content.
- Results
- Approximately 1,000 followers in the first month and 400 scoops sold daily after launch.
→ Apricot Spa / Ericson LaboratoireBeauty & Wellness
- Challenge
- Introduce Ericson Laboratoire, a new French skincare brand, to audiences unfamiliar with it.
- My role
- Launch communications, educational content and positioning around Ericson’s more accessible price point.
- Results
- Expanded Apricot Spa’s customer base by approximately 20%.
→ Movement Against Domestic ViolencePublic Communications / Social Impact
- Challenge
- Bring domestic violence into broader public discussion and support informed dialogue about institutional response.
- My role
- Communications across digital and traditional media, including awareness videos, survivor interviews, TV and press.
- Results
- Sustained nationwide visibility, with 10+ content pieces and media appearances per day during peak periods.
04 / INSTITUTIONAL COMMUNICATIONSMY STEP FOUNDATION ↗
MY STEP FOUNDATIONHigh-Responsibility
High-Responsibility
Institutional Communications
At My Step Foundation, my work expanded from commercial marketing into institutional and social-impact communications, requiring stakeholder sensitivity, message accuracy and public accountability.
Movement Against Domestic Violence
Led multi-platform communications around a sensitive national issue, coordinating survivor interviews, awareness videos, television appearances, media coverage, production teams and digital distribution. Peak periods generated 10+ content pieces and media appearances per day.
Learning is Trendy
Managed digital communications and media amplification, coordinating content, press coverage and campaign messaging. Foundation channels average 1M+ monthly views, with page visits reaching approximately 2–3M during high-visibility periods.
MY CONTRIBUTION ↗
I lead the communications process from strategy and message development through media coordination, content production, stakeholder communication, distribution and performance monitoring.
This work exposed me to institutional-scale communications challenges beyond my formal training in brand and marketing strategy — one of the gaps I want an MBA to close.
05 / WHAT'S NEXTTHE STORY CONTINUES ↗