01 / 03136K+ VIEWS
Private Events
↗Ohana
04 AUG 2026REEL BY Hayrapetyan Photography
ANAHIT'S DESKTOP / OPENSELECTED WORK · 2021—2026
THE VISUAL ARCHIVE
GALLERY.
Ideas made visible. Campaigns made memorable. A collection of brand, social and communications work.
EXPLORE THE FILES ↓↓ SCROLL / CLICK TO OPEN02 / 03
01 / PROJECT INDEXSELECTED
SELECTED
CLIENT WORK
Open a file to see the thinking and imagery behind it.
01 Barbarac02 Apricot Spa03 NOVE04 DOC Therapy Bar05 Charles Restaurant06 Vardeni Guesthouse07 My Step Foundation08 DiliJazz09 Mayrik Publishing10 Ohana11 Piatto
01 / 11Hospitality / Launch · 2024BarbaracBringing a Saint-Tropez ice cream brand to Yerevan.
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CHALLENGE
Introduce a Saint-Tropez artisanal ice cream brand to the Yerevan market.
ROLE
Market-entry strategy, teaser campaign, influencer collaborations, opening-event communications and launch content.
RESULTS
Approximately 1,000 followers in the first month and 400 scoops sold daily after launch.
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02 / 11Beauty / Communications · 2025Apricot SpaMaking a new skincare name feel instantly familiar.
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CHALLENGE
Introduce Ericson Laboratoire, a new French skincare brand, to new audiences.
ROLE
Launch communications strategy, educational content and audience positioning around a more accessible price point.
RESULTS
Expanded Apricot Spa’s customer base by approximately 20%.
END OF FILE / 02 ANAHIT HARUTYUNYAN © 2026
03 / 11Brand / Social · 2025NOVEA visual language of subtle elegance and bold expression.
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CHALLENGE
Give a conceptual event house a visual identity that feels both expressive and refined.
ROLE
Brand building, campaign direction and social media marketing.
RESULTS
A recognizable visual world across campaign imagery, events and the social feed.
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04 / 11Hospitality / Social · 2025DOC Therapy BarFood, people and an unmistakable visual point of view.
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CHALLENGE
Make the bar’s food and personality instantly recognizable online.
ROLE
Social media marketing and campaign visuals.
RESULTS
A visual feed built around the menu, atmosphere and brand details.
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05 / 11Hospitality / Social · 2025Charles RestaurantAn atmospheric social world built around evenings out.
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CHALLENGE
Turn an evening at Charles into a distinctive social story.
ROLE
Social media marketing and campaign visuals.
RESULTS
A warm, atmospheric image language for drinks and evenings out.
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06 / 11Hospitality / Content · 2025Vardeni GuesthouseA slower morning, told through atmosphere and place.
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CHALLENGE
Show why the guesthouse feels like a place to slow down and stay.
ROLE
Content direction and storytelling.
RESULTS
A calm, people-led visual story of mornings, nature and time together.
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07 / 11Social Impact / PR · 2025–2026My Step FoundationCommunications designed for public understanding and impact.
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CHALLENGE
Bring domestic violence into broader public discussion through accurate, sensitive communications.
ROLE
Strategy, messaging, survivor interviews, media coordination, video production and digital distribution.
RESULTS
Foundation social channels average 1M+ views per month. During peak periods, the campaign produced 10+ content pieces and media appearances per day.
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08 / 11Hospitality / Social · 2026DiliJazzA Dilijan escape told through music, food and place.
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CHALLENGE
Bring the hotel, restaurant and events together in one clear destination story.
ROLE
Social content direction across stays, dining, live jazz and celebrations.
RESULTS
A visual feed that connects the different sides of the DiliJazz experience.
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09 / 11Publishing / Social · 2026Mayrik PublishingBooks made visible beyond the bookshelf.
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CHALLENGE
Make books, authors and reading events engaging on social channels.
ROLE
Content direction for titles, launches and reader-facing moments.
RESULTS
A lively visual record of books, children and literary events.
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10 / 11Events / Social · 2026OhanaA private events venue with a story in every space.
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CHALLENGE
Give one venue a recognizable voice across many kinds of celebrations.
ROLE
Visual storytelling for the venue, weddings and private events.
RESULTS
A cohesive feed connecting the architecture, atmosphere and real events.
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11 / 11Hospitality / Social · 2026PiattoItalian dining, live music and moments worth sharing.
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CHALLENGE
Show the restaurant as a destination for food, music and shared occasions.
ROLE
Social content direction across dishes, interiors and event moments.
RESULTS
A warm visual story spanning the menu, space and live music.
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02 / MOTION
MOTION.
The most-viewed recent reel from each project with a qualifying post.
02 / 0335.3K+ VIEWS
Resto Bar
↗Piatto
11 SEP 2026REEL BY Anahit Harutyunyan
03 / 0323.5K+ VIEWS
Publishing
↗Mayrik
17 JUL 2026REEL BY Mayrik Publishing
VIEW COUNTS RECORDED 01 OCT 2026 · ORIGINAL REELS LINKED IN EACH CARD
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